Shrovetide celebration. Shrovetide is an old tradition in Žemaitija and it is a time of performances. In ancient times during the Shrovetide the villages were turned into the stages for the theater of disguised. People were inviting Spring to come earlier,asking for the fertilized soil, favorable weather for farming, good crops, increase in the livestock population, health and success for the whole family. The Shrovetide is celebrated on Tuesday, 7 weeks before the Easter, usually in February or March.

Day of European Parks the end of May.

St. John‘s feast. This festival is celebrated at the end of June when the sun reaches its peak and there is the shortest night. Since the ancient times all people of the village used to gather in the most picturesque places - on the hills, by the rivers, lakes, and forests to celebrate this night together. They used to make a big bonfire. The girls made the wreaths of the most beautiful flowers, youth danced, sang, jumped over the fire. At midnight the youngsters used to look for the flower of the fern. The celebration usually continues till the sunrise. Feast of St. John is celebrated in Plateliai on the 23-24 June.

Great church festival in Žemaičių Kalvarijathe 1st decade of July. In 17 th century the chapels of Christ`s sufferings were built on the hills and since then church festivals of the Žemaičių Kalvarija have been taking place there and thousands of piligrims come to them. In the main altar of the church of the borough there is a magic picture of God`s Mother brought from Rome.

Swimming marathon in the lake of Plateliai. Marathon, which is traditionally held in the lake of Plateliai on the last Saturday of July, is a real festival of swimming and water as it is. The grand marathon (3,5 km) and the little marathon (1,8 km) are waiting for the enthusiasts of swimming. There is much entertainment joined both by the participants of the marathons and spectators. The most entertaining contests are: a duel in the water on a log, the „most original“ jump and swimming using untraditional means...

Plateliai regatta. The regatta takes place at the end of August.Traditional festival of yachtsmen attracts lots of sportsmen, who spend their leisure time yachting. The view of yacht spearing the waves of the lake is a real delight for the romantic, a good shot for a photographer and positive emotions for fans.

Tourism day the end of September.

Many other events are organized in Žemaitija National Park : Day of European Parks, Tourism Day, Seeing off Birds in Autumn, exhibitions, creation camps for artists, etc.